Transfer
Journeys and Connections: Portraits for LBank’s 11th Anniversary
Celebrating its 11th anniversary with the theme "Come As You Are," LBank reflects on its journey of growing alongside over 30 million global users. Rather than imposing a single path, the platform honors the unique experiences and choices of its community. Through the personal stories of team members and users—from optimizing AI customer service to navigating market volatility and exploring crypto payments—the portrait highlights how everyday decisions and human connections shape LBank's ongoing ecosystem.
Eleven years ago, the first seed LBank planted may have been little more than a coordinate in a world of code. Today, that world brings together more than 30 million users. Behind that vast number, beyond the sweeping narratives of the industry, the sharp rises and falls on trading charts, and the technical white papers, are individual people. They are what give this ecosystem its life.
Looking back, the journey resembles a long crypto odyssey, full of distractions and temptation. Market noise, bull and bear cycles, promises of sudden wealth and the urge to take ever greater risks can all sound like the sirens in that ancient voyage. Some have broken into a cold sweat in the middle of the night after taking on too much leverage. Others have chosen to take profits when the crowd was at its loudest. Some have stayed at their desks to solve a user problem that never appeared in a product brief. Others have used a few calm seconds in a support conversation to help protect a user’s assets.
This is what gives LBank’s 11th-anniversary theme, “Come As You Are,” its meaning. On a journey into the unknown, no one has to become the same kind of person or follow someone else’s story. Among the people we spoke to, Carlos learned when to step back from a market frenzy; Jack found his risk limits after living through extreme volatility; and Blaire brought a product builder’s persistence to problems users actually face. Each has made a path through the turbulence with their own experience, temperament and choices. Together, stories like theirs have helped shape LBank over eleven years, and their journeys continue alongside the platform’s own.
The quiet decisions and the paths crossing on either side of a screen have become part of what LBank values most about these eleven years. The road ahead remains uncertain. As long as we stay clear-eyed and curious about what comes next, each person’s LBank story is still being written.
Max, LBank Global Operations: “I don’t want users to have to explain their problem twice”
When we asked Max about the results following the launch of LBank’s AI customer support project, he did not rush to share a dashboard. On the other end of the video call, he paused, pulled up a set of backend logs and pointed to a small detail in the conversations filling his screen.
“Look at these exchanges. The bot clearly sent the user steps one, two, three and four, but they kept clicking through to a human agent and then explained the entire problem all over again. You could feel their anxiety through the screen.” Over the past quarter, Max has been working on the project from his desk at home. What he likes most is tracing an “unresolved” conversation to its source. Where, exactly, did the user get stuck? Why did the bot’s answer feel useless to them?
The closer he looked, the more certain he became that adding entries to a knowledge base would not solve the underlying problem. He brought together product teams across different locations for repeated online discussions and worked with them to redesign the automated flow for resetting security settings and submitting support tickets. The aim was to turn the bot from a machine that repeats instructions into an assistant that can help complete a task. “Before you solve the problem, you have to see it from the user’s side and ask why they couldn’t take the next step.” Max rubbed his eyes as he looked at a dashboard showing a 40% increase in the self-service resolution rate. To him, the human value of technology lies less in the metric itself than in the fact that the person on the other side of the screen no longer has to explain their problem twice.
Blaire, LBank Product and Engineering: Solving problems that never made it into the requirements
Blaire adjusted her glasses as she described a shared bot that would eventually be used across teams. Working in product and engineering, she knows that building in isolation does not work. She keeps an eye on what is happening across crypto and beyond. When the online “lobster” craze took hold, or when AI began reshaping everyday work, she and her team studied the developments and responded quickly. In her view, good product work means understanding what is happening in the wider world and what other platforms are doing, then connecting those observations to what users need.
For a time, she kept watching the operations channels and noticed the same alerts and questions appearing again and again. Sticky notes lined the edge of her monitor. The pattern told her that her colleagues did not need to work faster; they needed better tools. During the World Cup, with interest in the event running high worldwide, she led her team in launching BK Genie, LBank’s AI assistant and interactive product. She also used AI to build a real-time alert system and developed a tool for querying operations campaign data.
Blaire stepped beyond the boundaries of her own code to build around the way other teams actually worked. For her, efficiency does not simply mean finishing an individual task faster. It means noticing when colleagues keep running into the same obstacle and, drawing on her understanding of the market and the business, finding a solution that lasts. Sometimes initiative is just one extra step: look at what is happening outside your team, then ask, “Can we stop this from happening again and make the product fit what people really need?”
Carlos, an LBank Meme Asset User: Knowing when to sell
Asked about a PONS trade that returned 212 times his investment, Carlos, a longtime participant in meme markets, leaned back in his gaming chair and smiled. He remembers the nerves of his early days. “When I first bought an early meme asset, I was afraid every rise would reverse. If I sold too soon, I regretted it. Staring at the price like that was exhausting.”
This time, when PONS appeared on LBank as an early Robinhood Chain asset, he studied its on-chain activity closely. He saw launchpad-like features and an automated flywheel mechanism that, in his view, was more direct and aggressive than earlier models. To him, it resembled a Pump.fun for this cycle, connecting meme culture with the world of equities. With the asset available on LBank before some other major platforms listed it, he was able to take a position before wider market interest developed.
Carlos held the position for nearly a month. He followed on-chain activity and signals that the project’s revenue mechanism was expanding, adding to his position along the way before broader interest in the asset took off.
“Buy before something becomes alpha; sell when everyone is talking about it. What you actually take off the table is the return that counts.”
As favorable news continued and he saw other exchanges, including Bitget, list the asset, Carlos decided the wave of attention might be nearing its peak. He followed a plan to take profits in stages: first selling half his position to secure much of the gain, then selling 90% of what remained. He kept a small holding as a memento. By the end, he says, the trade had returned 212 times his investment.
“I used to think growing wealth was mostly about how much capital you started with. Now I think the real skill is entering before consensus forms and knowing when to stop.” The trade gave Carlos a substantial return, but it also helped him develop his own approach to trading. He remains drawn to new opportunities. Before pressing buy, however, he thinks about the risk and how he would exit.
Jack, an LBank Futures User: Defining the risk before opening a position
As he revisited the extreme market move that changed his trading habits, Jack tapped a fingertip against his desk. He did not blame the market. Instead, he described what he had done.
Market enthusiasm was high at the time, and some products on the platform offered leverage of up to 500x. Confident in his read of the market, Jack added to his positions and traded assets linked to US equities and market themes, including South Korea’s SK hynix. He held spot positions and used futures to hedge, earning substantial returns during several swings. But the excitement of high leverage came with significant risk. Late one night, a sudden, sharp price move swept through the market. Liquidation notices arrived one after another. The experience jolted him into reassessing how he traded.
“The market moved violently that night. My positions were too concentrated, and I sat alone in my room watching the liquidation alerts come in. I froze. Looking back, I realized the problem wasn’t just the sudden price spike. My risk limit was too vague. I had never worked it out before opening the trade.” Jack, who had once favored large positions and high leverage, changed his habits after that night.
He moved to isolated margin, reduced his leverage and became more disciplined about price alerts, take-profit orders and stop-loss orders. Later, an abnormal price spike confirmed by the platform triggered his stop-loss order. Under the rules of LBank’s $100 million futures risk protection fund, he received compensation for part of the loss. The episode reinforced a lesson he had begun to learn: a futures trader needs to plan for being wrong before entering a position.
Jack still uses LBank. He has explored its products, from derivatives to AI-powered copy trading, and gradually developed his own trading rules and strategies. He now shares his experience as a copy trader and has built a trading community. “It took extreme volatility for me to understand that reducing leverage and hedging aren’t signs of fear,” he said. “Before every trade, I need a way out if my judgment is wrong. Staying in the market matters more than one profitable trade.”
Arjun, an LBank Card User: Bringing crypto into everyday payments
Before our scheduled call, Arjun stood at a Starbucks counter in the bustle of Singapore Changi Airport. He used Apple Pay linked to his LBank Card to buy a coffee for seven Singapore dollars.
He brought up the purchase as soon as the video connected. Why make a modest cup of coffee his first transaction with the card? Arjun paused at the question, then answered with the precision one might expect from a designer.
“It wasn’t because I was thirsty,” he said, holding up the transaction record on his phone. “I’m a freelancer based in Dubai, and much of my income is in USDT. Paying for a flight or a software subscription used to involve cumbersome conversion and withdrawal steps. I bought the coffee to see whether this new payment route actually worked smoothly.” Once he had confirmed that the transaction went through as expected, without extra steps he had not anticipated, he felt comfortable using the card for Grab rides and his Adobe subscription. He does not claim a new tool can solve every problem. But when he has just landed in another country and needs a ride without dealing with currency conversion, being able to spend from the assets in his account is a practical improvement.
David, an LBank Tokenized Stock User: Another way into traditional markets
To an outsider, watching several screens while trading across markets might look distracting. David did not argue. He pointed instead to the charts on his monitors and explained how he thinks about them.
During US technology earnings season, his home office looks like a small command center. After-hours Nasdaq prices appear on one screen, BTC market depth on another, and gold prices in the middle. “Look at how much the AI sector has been moving, while expectations for interest-rate cuts have affected gold. If I only watched crypto, I might have to sit and wait when BTC had no clear direction. With LBank’s USDT trading feature, I can trade tokenized US stocks on the spot market without transferring funds to a conventional brokerage account.”
David builds positions gradually with limit orders and sometimes uses gold futures for short-term hedges. The single account gives him a way to monitor exposure to several kinds of markets and more options for allocating his funds. Yet he reminds himself that the basics of trading have not changed. Each time he considers a new instrument, he makes a point of studying its rules and structure. “Access can become more convenient,” he said, “but that doesn’t mean your judgment should become less careful.”